The Meth Project

      An article from ABC News reports on a string of new  anti- meth commercials directed by Darren Aronofsky (director responsible for "Black Swan" and "Requiem for a Dream") These commercials are part of a new campaign called "The Meth Project" . The said commercials are not for the faint of heart; as they will showcase terrifying consequences of meth use and addiction such as attempted suicide. These ads are meant to reach teenagers, and have proven to be successful. Since the campaign's launch in 2006, meth use has declined in Montana by 63%, in Arizona by 65% and Idaho by 52%. This time, the commercials will be able to reach a wider audience, thanks to a new website.(found here) The website is interactive; it informs teens of meths' health effects and frequently asked questions about meth. Meth is linked to psychosis, violence, malnutrition, rotten teeth, impaired immune system, heart attacks, seizures, and of course, severe addiction.
     The interactive website that the article refers to is very informative, and, may I add, fun!
     Through a website, the creators are hoping to reach a wider audience; in the current multimedia age. But, are the ad depictions too alarming? Executive director of the ads claims,  "We wanted to show the stark reality of methamphetamine use,we know that if teens understand the risks, usage will decline". According to Dr. Ross, director at NYU, "one in four people who try meth become addicted, it's one of the most addictive drugs, and it's also one of the most damaging". There are some critics that claim anti-drug ads are hit-or-miss, particularly referencing the "fried egg ads of the '80s". But the directors are strong in their pursuit, "we want teens to know that if they try meth thinking it's no big deal, it's a decision that could literally ruin their lives".
     I personally do not know anyone with a meth addiction. But, these commercials are so poignant. I urge you to watch them. This is a great campaign.